Ugly won't quit. Introducing the Ugly Stik Carbon series featuring 100% graphite for a lightweight rod, crisp actions and increased sensitivity while maintaining the legendary toughness you've come to expect from Ugly Stik. Fishing has gotten too pretty. Unscratched sparkle barges with nuclear-powered engines. Rods that act like skittish thoroughbreds instead of unshod workhorses. Fish pictures taken for ‘likes' instead of refrigerator doors. It's time to fish the way it's meant to be done, with tough, durable tackle built to provide ten whopper fish pics for every one of some dandy holding a fancy rod and a fingerling. It's time to fish ugly.