The PCH Custom Series Rods utilizes advanced Ultimate Flex Reinforcement (UFR) technology - a process than blends unidirectional fiber over 24-ton carbon into the extend tip section to increase lifting strength and power by over 400%. PCH Custom Rods also feature 9-key models with Medium to Extra-Heavy powers varying from 7 to 8-feet. Constructed with Fuji K-Guides with Alconite Inserts on M, MH, H models and ALPS HXH guides with Zirconium on XH Models. Includes ALPS CAH reel seats, ALPS nonskid rubber butt caps, tapered TPE fore and rear grips on 7-7"6-foot models, and tapered shrink tube for durability and comfort on the 8-foot models.