The essence of life’s journey stretches beyond the boundaries of work and day-to-day life and is found in the things that feed our soul and engage and nurture our senses. The lure of nature, the draw of the aquatic world, and the attraction and connection with what they have to offer is what fuels us as an angler. For Daiwa this attraction, this connection with nature is more than just a part of life, it is our life, and for over 60 years we’ve been driven and inspired to create and deliver anglers the most advanced and dynamic fishing gear the world has to offer. Fishing gear that will allow you to tackle the diverse and expansive fishing this planet has to offer, and provide you with the ultimate angling experience. Daiwa is born to fish, and built to inspire. Daiwa's first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today.